We learned the secret of gems and the enchanted journey of jewelry-making at the Grand Bazaar. We developed a strategy to expand the brand’s reach from the Grand Bazaar to Nişantaşı, one of Istanbul’s most fashionable districts. The brand shined bright at the Billionaires Fair, an Istanbul fair for luxury items, and it became the sought-after jewelry brand for fashion magazine shoots, such as Vogue and ELLE. We enabled our client’s items to play a starring role in Muhteşem Yüzyıl (Magnificent Century), one of Turkey’s most successful TV series.